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Getting started: Create and customize your sales page

The course sales page is your product display, your course homepage. It provides an overview of who you are, your offerings and your brand. It exists to help promote your course. Ahead we'll show you how to customize your sales page.

Create a high-converting sales page

When you create a course, the sales page is auto-created. You can access the sales page in Dashboard > Courses > Edit This Course.

Screen Shot 2022-10-14 at 9.46.59 AMThe sales page comes with a default template:

Your featured image should measure 1640 x 924 pixels

Course materials displayed on your course sales page will be available to users who have not yet registered or paid for your course. To share materials only with those who have registered or paid, be sure to include them as part of a course lesson.

Take a look at LMS Capabilities. This is what the sales page template looks like once you’ve added and uploaded your content. Remember, this template is just a guide to help you get started. 

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Our course editor makes it easy for you to add text, images, links, and video to highlight the outcome of your course, testimonials, FAQs, and more. To find out which elements are most important to use, check out our article on "What should I include on my course description/sales page?"

Product pricing options

At The Tourism Academy, you can offer four different price points for your course: free, one-time purchase, sale price, and enterprise price. To access a course’s pricing, navigate to Course > ADD PRICES.

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Free course

By adding a free pricing plan, you’ll offer your course to interested students for free. There is no cost, but they’ll need to sign up for an account at the tourismacademy.org site to fully access your course. Free courses are sometimes use to prove to potential customers that you have high-value content to offer them. By providing them with free, valuable content before you launch a paid course, you can build a relationship with your audience, so they get more comfortable with your curriculum layout and teaching style.

Plus, you’ll have access to your students’ email address and be able to upsell them on other courses or services you offer in the future.

One-time purchase

With one-time purchases, students can pay the full retail rate to fully access your course by paying a singular amount. If you’d like to test your offering, consider offering a sale price.

Sale price

The sale price is the actual price the student will pay to enroll in your course. This typically represents a savings off the One-time price.

Enterprise price

The enterprise price is the rate an individual or organization might pay to enroll multiple (typically 5 or 10) students in the same course.

Pre-sell your course

With a sales page and pricing plan set up, you can even start pre-selling your course. Not only will this help you validate your course idea, you’ll also be able to gauge demand and gain an understanding of what your audience wants to learn from you. Most importantly, it saves you from creating a course that no one wants.

Before you pre-sell, make sure that you’re able to commit to delivering your course as you’ve advertised. You want to create a trusted relationship with your audience. It’s important that you have time between your presale and course launch to finish writing the content. If that time pressure isn’t for you right now, you can still use the sales page to capture leads.