When it comes to the design of your sales page, there is a simple formula you can follow for maximum results.
When it comes to the design of your sales page, there is a simple formula you can follow for maximum results.
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Headline/Hero: This is single sentence or phrase where you describe what your course is.
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Course Description: Here you can spend a few paragraphs going into further detail on what your course will cover and who it is for.
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Case Study/Testimonial: Testimonials help prove that other people like your online course and help build your credibility.
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Call to Action Button: Calls to Action are simply direct text urging your audience to purchase. Big buttons that say something like “buy now” are an example of a CTA.
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Instructor Bio: People want to feel connected to their instructor, make sure to fill out your bio and let your personality shine.
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Case Study/Testimonial: Another case study or testimonial can really give people that final nudge they need.
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FAQs: People are going to have questions, and it’s in your best interest to answer them all in one place rather than spending an hour a day responding to emails answering questions.
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Call to Action Button: This CTA acts as that final push convincing people to purchase.