What should I include on my course description/sales page?

When it comes to the design of your sales page, there is a simple formula you can follow for maximum results.   

When it comes to the design of your sales page, there is a simple formula you can follow for maximum results.   

  • Headline/Hero: This is single sentence or phrase where you describe what your course is. 
  • Course Description: Here you can spend a few paragraphs going into further detail on what your course will cover and who it is for. 
  • Case Study/Testimonial: Testimonials help prove that other people like your online course and help build your credibility. 
  • Call to Action Button: Calls to Action are simply direct text urging your audience to purchase. Big buttons that say something like “buy now” are an example of a CTA. 
  • Instructor Bio: People want to feel connected to their instructor, make sure to fill out your bio and let your personality shine. 
  • Case Study/Testimonial: Another case study or testimonial can really give people that final nudge they need. 
  • FAQs: People are going to have questions, and it’s in your best interest to answer them all in one place rather than spending an hour a day responding to emails answering questions. 
  • Call to Action Button: This CTA acts as that final push convincing people to purchase.